Commercial Concept
A re-interpretation concept commercial for Lamborghini blending high-end luxury, speed, and cutting-edge design into a visually striking and emotionally engaging narrative. The process of conceptualizing, designing, and animating the commercial was a journey that involved understanding Lamborghini's brand identity and translating that into a cinematic experience.
Date
May 2020
Role
Art Direction, Video Production
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The Challenge
THE INITIAL STAGE INVOLVES GENERATING CREATIVE IDEAS THAT ALIGN WITH LAMBORGHINI'S BRAND VALUES OF PERFORMANCE, LUXURY, AND ITALIAN DESIGN
ASSEMBLING THE FOOTAGE, ADDING TRANSITIONS, AND FINE-TUNING THE PACING TO CREATE A DYNAMIC AND ENGAGING VIEWING EXPERIENCE.
The Research
INCORPORATING MUSIC TO CREATE AN IMMERSIVE AUDIO EXPERIENCE.
BY ADDING SPECIAL EFFECTS IT ENHANCES THE COMMERCIAL'S IMPACT, SUCH AS SLOW-MOTION SHOTS OR DRAMATIC CAMERA MOVEMENTS.
The Solution
CREATING THE FINAL COMMERCIAL IN VARIOUS FORMATS
HIGH-RESOLUTION VIDEO FILES FOR ONLINE PLATFORMS AND TELEVISION